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Re: Adobe Max 2014 - Roadmap discussions, (Shopify) Liquid and E-Commerce updates?

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Thanks for the link fortunegreen- it's hard to find updates as not much communication is coming from BC on official channels (blog, twitter, emails etc).

 

From the recording it sounds like there is no roadmap....and with Liquid rollout taking up the rest of the year, not much is going to change to the product until sometime in 2015. A list of options (below) was offered to the attendees of Max to poll on....I do hope the request for input from partners is going to be wider than that if it's going to influence development decisions.

 

1. Incremental fixed on core modules (evolutionary)

 

2. Start rewriting modules on top of REST APIs and open platform

 

3. Fix e-commerce - taxes, stripe, shipping etc

 

4. Visual e-mail marketing editor

 

5. Build a mobile app to enable end-users to manage their business from phone

 

6. Invest into InContextEditing

 

7. Online marketing features - A/B testing, advanced targeting, re-targeting

 

8. Uptime and infrastructure

 

I was glad to see the attendees voted strongly for e-commerce developments (50% - proving it's fallen way behind expectations), and intersted to see in the comments that many thought AWS hadn't offered any significant improvements, if anything it's been unreliable.

 

Ultimately it's still worrying that there is no mention of BC from the core Adobe presentations, and with a full BC site subscription being close to that of Creative Cloud, it's surprising that there is not more investment in BC...it seems a very small team (working incredibly hard no doubt, but still requiring the help of partners to explain and present the recent developments) and this is probably the main reason why things are moving so slow. There simply isn't resource.

 

I hope we'll see some better communication from BC on what's happening soon, and that a voting system can be anabled partner-wide to steer future developments.

 

Fingers crossed.


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